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Dogs Wear Denim Now

When it comes to timeless fashion, few fabrics hold as much cultural weight as denim. Rugged yet versatile, denim has transcended decades of trends to become a symbol of individuality and effortless cool. At BRUNO’S SHOP, we set out to translate that same spirit into the canine wardrobe — and the result is LORO, the denim dog overcoat that makes a bold statement on every walk.

The Design

Function Meets Edge

Every detail of LORO has been considered to balance style, functionality, and canine comfort. Its structured silhouette echoes the classic trench, but reimagined in denim for a modern edge. The design is tailored to flatter the natural lines of the dog’s body while allowing freedom of movement, whether on the city streets or weekend escapes.

The Fabric

Robust, Breathable, Timeless

Crafted from 100% cotton denim, LORO takes inspiration from the most iconic material in fashion history. The fabric is carefully sourced for durability — tough enough to handle everyday adventures, yet soft enough to drape comfortably on your dog. Inside, a quick-dry, breathable sport lining ensures that while the look channels runway energy, the feel remains practical and comfortable across seasons.